Peran Financial Attitude terhadap Keputusan Investasi dengan Digital Influence sebagai Pemoderasi: Studi Empiris pada Masyarakat Usia Produktif di Era Digital
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Abstract
This study aims to analyze the influence of financial attitudes on investment decisions and evaluate the role of digital influence as both a direct predictor and a moderating variable in this relationship, particularly among productive-age individuals in the digital era. This study used a quantitative approach with a survey method of 104 respondents in Lahat City, South Sumatra. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique through SmartPLS software. The results showed that financial attitudes had a positive and significant effect on investment decisions (p = 0.038), and digital influence also had a positive and highly significant effect on investment decisions (p = 0.000). However, the results of the moderation test showed that digital influence did not significantly moderate the relationship between financial attitudes and investment decisions (p = 0.382). These findings indicate that although digital influence plays an important role in directly driving investment decisions, its influence is not strong enough to change or strengthen the influence of financial attitudes on investment decisions. This study provides practical implications for the development of an integrated digital financial literacy strategy and opens up space for further research regarding the role of mediating variables and other demographic factors.
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